Turn Your Event Risks to Returns.

Let's face it. All events — from small galas and local promotions to annual festivals and important celebratory functions — require investments of time, creativity, and financial resources. Events and festivals are businesses, and they involve risk. Risk that demands return.

• Breaking even is not good enough.
• You can't afford unhappy customers — corporate or consumer.
• There's no time for inefficient operations.
• Unclear event marketing saps precious resources.

When you take on risk like that, you want to be surrounded by top talent who understand risk and turn it to your advantage. Experts like Bower & Co.  For more than 20 years, I have overseen nearly every aspect of event and festival operations. Events like the New Orleans Jazz & Heritage Festival. Essence Music Festival. JVC Jazz Festivals.  Even the largest public events of former President Bill Clinton's two Inaugurations.

Events Have Life Cycles: Where's yours?

Events (like everything in life) have life cycles. Where your event is in its life cycle (and your vision for its future) determines the outcome.

It's one more reason people call on Bower & Co., to:

• Produce one-time anniversary events and annual celebrations, like this one:

Success Story: Philadelphia Education Fund's Eddy Awards
This new event breathed new life into this organization, boosting their visibility and development initiatives — it sold out from day one!

• Develop new events that become part of a community's annual cultural life
  
• Innovate new programs, new operations, and new sources of revenue

Here's another example:

Success Story: New Orleans Jazz & Heritage Foundation: Big Chief VIP Experience. 
This granddaddy of festivals turned to Bower & Co. to develop a whole new consumer product offering.

Festival and event leaders also contact me to solve a host of problems:

• chaotic systems
• poor attendance
• the struggle to break even
• low sponsorship commitment
• lack of clarity about the event message or purpose.

Bower  & Co has done it all: start-ups, expansions, moves to new cities, new financial sources, sponsorship, logistical improvements, and enhancements of all kinds, both operational to promotional.

Let Bower & Co help you:

• Develop new event concepts and feasibility planning
• Improve a festival or event
• Enhance the customer experience of your event
• Expand your customer base.
• Increase revenue through corporate sponsorship development and strategic alliances
• Increase visibility among customers and influencers
• Identify and develop new revenue sources
• Develop an event marketing strategy
• Improve event strategy and execution
• Improve marketing materials and campaigns

The Next Step?

Let's talk.  Tell me what's on your mind.  What are your concerns, vision, and fears? I'll work with you to define project objectives, create benchmarks for success, and determine the honest value of the project for you, your staff, and your organization's future.

For a confidential conversation with Gail Bower, call me directly (toll free) at 866/36-BOWER (outside the U.S., please call 215/92-BOWER). Send a brief email to gail@gailbower.com.  Or complete the form below.

About Gail Bower

"Gail, you're a winner! I hope you're with us long into the future."

George Wein, Chairman and CEO Festival Productions, Inc.

"As a testament to your wonderful efforts, we have received positive feedback about the conference in both emails and handwritten notes — a first for us here at NAMAC!"

Jack Walsh, Co-Director, National Alliance for Media Arts and Culture (NAMAC) on 25th Anniversary Conference

"Gail, thanks for your brilliance, dedication, and unparalleled excellence."

Quint Davis, President, Festival Productions, Inc. New Orleans