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Gail Bower Quoted in the Media
Gail's book reviewed in the International Festival & Events Associations magazine, ie: the business of international events - Spring 2010.
Design for the Future
“Because of technology and because of the way our culture is structured, attention spans are much shorter and we need to figure out what the impact of that is going to be in meetings.”
Design for the Future by Dalia Fahmy
One+ magazine
July/August, 2009
On corporate support for the arts during the recession
"Companies need to market themselves..."
To Give, or Not to Give by Bob Diddlebock
Time magazine
April 30, 2009
On corporate sponsorship
Fundraising Success Magazine
April 14, 2009
On happy employees
"Those organizations comprising 'happy' and fulfilled individuals are more nimble, overcome challenges more easily, and remain optimistic and enthusiastic about achieving goals and advancing their missions."
Whistle While You Work by Galia Myron
Demodirt.com
February 11, 2009
On the importance of events during the dismal economy
"Now more than ever, events are important ways for communities to come together and to re-engage, revitalize, become inspired and improve skills."
Justified by Dalia Fahmy
Meeting Professionals International's One+ Magazine
February 2009
On the creation of Obama product tie-ins
"The Obama tie-ins we're seeing now may not reflect what we've ever seen politically, but certainly we've been seeing this in brand extensions through events and corporate sponsorship activation."The Lure of Obamarketing by Galia Myron
Demodirt.com
January 28, 2009
On effective communications tactics during the recession
"One of the most important ways you will stand out and make your message matter is to take a leadership role. Be bold; don't recoil. Instill confidence in your community, constituents, staff, and donors. Guide them through these times; support them as they navigate their lives; be a bright spot and a source of comfort through your communications."
Making Your Message Matter
Online Discussion with Gail Bower and Amy Harbison
The Chronicle of Philanthropy
January 21, 2009
On increasing event revenue
"If an event has a high-value corporate sponsorship program that offers its corporate partners a significant return on investment, corporate sponsors are still going to purchase because it's a marketing vehicle."Meet Different in the New Economy? by Dalia Fahmy
Meeting Professionals International's One+ Magazine
January 2009
On increasing event revenue
"Si el evento cuenta con un programa de patrocinio de altos vuelos que ofrece a sus patrocinadores un buen rendimiento de la inversión, van a seguir colaborando porque es un vehículo de marketing".Meet Different en la nueva economía? by Dalia Fahmy
Event Planner Spain
24 January 2009
On Apple's decision to not participate in MacWorld
"Since Apple has found such success with its retail operation -- providing customers with the opportunity to touch, feel and experience its products any day of the week -- a trade show once a year in a location that's relatively inaccessible does seem backward. . . ."
Is the Sky Falling - or Has Apple Outgrown Macworld? by Erika Morphy
MacNewsWorld
December 17, 2008
On political conventions and natural disasters
"At a presidential convention you're introducing the candidate to the country, so the tone and messages have to be very clear," said Gail Bower, a Philadelphia-based meeting, festival and corporate sponsorship consultant who worked on presidential inauguration events in 1992 and 1996. "The stakes are high, and because we're operating in an era when we're pummeled with media and information, campaigns use sound bites, emotions and symbols to convey their messages. This can backfire, however, if these symbolic gestures are seen as insincere."Convene and Commiserate by Kevin Woo
Meeting Professionals International's One+ Magazine
October 2008
On competing as a membership organization
"Understanding your value proposition is an important piece of intelligence to developing new programs, events and opportunities," she says.How to Compete With Other Organizations by Kim Seidel
The Membership Management Report
August 2008
On self-service kiosks and the impact on customer service
"When we used to have higher standards of customer service, that human interaction shaped the repute of a business," Bower said. "Now that piece is diminishing."Self-Service Kiosks: Bane or Boon? By Erika Morphy
CRM Buyer
July 28, 2008
On creative marketing ideas
"When it comes to creative marketing, try the unexpected," says Bower.Thinking Outside of the Box by Carol Brzozowski
Sanitation Journal
May 2008
On environmental initiatives in the workplace
"Businesses that say one thing but whose employees do another will quickly have a mess on their hands."Going Green at Work by Anthony Balderrama
CareerBuilder.ca
April 14, 2008
On tips for publishers using events to market magazines
"The real value of events is in enhancing relationships with readers and potential readers. Building a more engaged readership translates to more loyal subscribers."Engage Readers with Special Events
Direct Marketing News
February 04, 2008
Bower & Co. Consulting LLC • P. O. Box 1839 • Philadelphia, PA 19105
215-92-BOWER (215-922-6937) • fax 215-625-9536 • info@gailbower.com • gailbower.com
